Even advertisers are telling you to get off your smartphone


Source: livemint.com livemint.com

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Heineken last month introduced what it calls the Boring Phone, an early-00s style flip-to-answer- device featuring a keypad, flashlight, FM radio, low-resolution camera and not much else. With an ability to make calls and send texts, but under no circumstances access social media, the phone is designed to be a portal back to the days when people would socialize in person without continually maintaining parallel lives on the internet. “Young generations are craving release from their smartphones and the constant buzzing and dinging, especially on nights out and during social occasions," said Nabil Nasser, global head of the Heineken brand....