For this Rich Lister, does the reality live up to the hype?


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“There is a substantial mismatch in the headlines,” says one of Bonett’s former executives, speaking on condition of anonymity. Bonett arrived at Prezzee in 2015, buying into the e-gift card company founded by Claire Morris and Matt Hoggett. Through an app, Prezzee allows customers to buy gift cards for retailers from Amazon and Apple to David Jones. Despite big claims, the company has only filed one set of accounts. Earlier this year, The Australian Financial Review reported Prezzee lost nearly $40 million in 2022. No accounts for last year were filed. The company blamed accounting changes for the results and...