Revolut plans advertising sales push as it waits for UK banking licence


Source: irishtimes.com irishtimes.com

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Revolut is exploring plans to monetise customer data through sharing it with advertising partners, as the fintech seeks new sources of revenue while its application for a UK banking licence remains in limbo. “We could become a media [business]...a place where you have an audience and data about the audience and you monetise this,” Revolut’s head of growth Antoine Le Nel told the Financial Times in an interview. The London-headquartered group could in the near future derive a “proper chunk” of its total revenue from targeted advertising, he said. “We know how [users] navigate inside the app, we know some...