'A very odd and ugly worldview': the dark side of fast fashion brand Brandy Melville

If you haven't heard of Brandy Melville, you probably don't have a teenage girl in your life. The clothing brand - confusingly named for two characters, an American girl named Brandy and an Englishman named Melville who fall in love in Rome - is synonymous with a certain large swath of gen Z, very online and inundated since consciousness with images of very skinny celebrities like Bella Hadid. As one ex-store associate puts it in a new HBO documentary on the brand: Brandy Melville was for the kinda basic but very trend-aware girl. Over the past decade and a half,…