Move over Nike Jim Cramer says Deckers and 3 others companies are ‘taking share’


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CNBC's Jim Cramer on Monday highlighted a group of shoe companies challenging Nike 's position in the market, following positive Wall Street research that pointed to multiple catalysts to propel the brands forward. Barclays on Monday initiated footwear coverage on Deckers Outdoor , On Holding , Crocs and Skechers USA all with a buy-equivalent rating. The firm's investment cases varied for each company, but a commonality between Deckers and On Holding was an opportunity to increase brand awareness. Analysts were positive on all four companies' inventory positions. "Nike has been a horrible performer, and a lot of people are thinking...