How Nothing CEO Carl Pei is breaking barriers


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Carl Pei, CEO and co-founder of consumer electronics company Nothing, doesn’t believe in labels. “I don’t like people who say that they are an ‘entrepreneur’ or a ‘disruptor’. I think your work should speak for itself," he says. At 34, the Chinese-Swedish Pei is one of the most recognisable “entrepreneurs" in the world of consumer technology—the brains behind brands such as OnePlus, and more recently Nothing, which has sold millions of devices worldwide since its launch in 2021, thanks to an innovative design approach. We are meeting in Gurugram, Haryana, ahead of the launch of the company’s latest smartphone, the...