What you need to know about buying K-Pop stocks

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Although the stock has since recovered, the episode illustrates the perils of the industry, both for its stars and for investors. So, should you turn your love of K-pop into an investment? Here’s what you need to know: What’s the case for investing in K-pop? It has a huge global fan base, which Bokyung Suh, senior analyst at Sanford C Bernstein, estimates at about 500 million people. That is continuing to grow as more music lovers discover the genre. He estimates the industry will have a 12 per cent compound annual growth rate until 2030. Surging demand for concerts alongside...