The market battle over secretive e-commerce play Cettire


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The opacity of its supply chain is the feature, not the bug, as it facilitates more sales for suppliers that the big fashion brands either can’t stop or choose not to stop. This Australian-run and founded company appears to have cracked the code of selling highly desired luxury clothing to consumers around the world at attractive prices. An impressive half-year result all but confirmed its status as a serious player, and its sharemarket surge compelled previously dismissive fund managers to take it seriously. Our reporting into Cettire’s inconsistent application of duties had been in the works days before that bumper...