As Facebook turns 20, news is out, fun is in


Source: afr.com afr.com

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But the sort of social networking that Facebook pioneered is disappearing. The most obvious change is the shift to video on today’s networks. The explosive success of TikTok, a Chinese-owned short-video app that launched in 2017 and quickly had young people hooked, has sparked a wave of copycats. Algorithms prioritise Meta has added a video feature called Reels to Facebook and Instagram. Similar products have been bolted onto Pinterest (Watch), Snapchat (Spotlight) and YouTube (Shorts). Elon Musk, who bought Twitter in 2022 and renamed it X, now says it is a “video-first” platform. Of the 64 minutes per day that...