Pernod Ricard: Expensive, Emerging Markets Will Likely Drive Long-Term Growth


Source: seekingalpha.com seekingalpha.com

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Astrid Stawiarz Pernod Ricard (OTCPK:PRNDY, OTCPK:PDRDF) is the second-largest spirits and wines company in the world. They sell well-known brands such as Absolut Vodka and Kahlua. Wines and champagnes make up a small proportion (~5% of sales), the company is mostly focused on spirits such as vodka, whiskey, and gin. These drinks are becoming increasingly popular and Pernod Ricard is expanding internationally. It is a French family-owned business, where the family still owns about 15% of the company. The current CEO, Alexandre Ricard, is the grandson of the founder, Paul Ricard, who started the company in 1932. Ricard merged with...