Swiss consumer brands chase their China dream


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Illustration: Helen James / SWI read aloud pause X In 2023, China emerged from the Covid-19 crisis and reopened its doors to business. Although consumers have been cautious about spending and sentiment remains sluggish, two Swiss companies are undeterred and aiming for growth in the world’s second-largest economy. This content was published on February 8, 2024 - 09:00 Olivia Kinghorst (text), Pauline Turuban (graphics) In August 2019, Aurèle Meyer found himself at the upscale whisky bar Jiuyin in Hangzhou, the home of Chinese e-commerce giant Alibaba. The CEO of Brauerei Locher, a Swiss family-owned drinks company, was on a...