Luckin Coffee Inc.: Buy This Growth, The New Coffee Leader In China (OTCMKTS:LKNCY)


Source: seekingalpha.com seekingalpha.com

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Filmstax Investment Thesis Luckin Coffee Inc. (OTCPK:LKNCY) recovered from a steep share price drop in 2020 due to its fraud scandal, and its shares have been steadily increasing since December 2021. Its shares have increased by about 103% in the last year, and I am bullish on the stock because of its brand marketing strategy, which I believe is the primary driver of this growth. The company has been recording impressive performance in recent quarters, which I believe will keep steering its share prices up if sustained in the long run. Besides brand marketing, LKNCY has embraced digitization in its...