MPA Introducers New Anti-Piracy PSAs That Show Dangers To Users

News Snapshot:

The Motion Picture Association is taking a more personal approach to its latest campaign against piracy. The trade association, along with two other groups, today is launching a new public service campaign aimed at curbing streaming piracy by warning that accessing infringing movies and TV shows can expose users to malware and identity theft. In a 60-second spot, a couple settle in for the evening on their couch, locking their doors and cuddling up before the TV. The husband aims the remote at the TV and tells his wife, “Check this out,” as the movie starts playing. “I didn’t even...