Feminist consumers in China push back against the ‘pink tax’

Source: nbcnews.com nbcnews.com

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BEIJING — Li Yi prefers to buy products in pink when possible — she just likes the color. But she held back recently when she went to buy a pair of dumbbells in the southern Chinese province of Guangdong, as the pink ones were 90 yuan ($12.50) compared with 40 yuan ($5.60) for the regular black ones. Li is not the only woman in China, the world’s second-largest economy, who has noticed that goods and services marketed to women often come with higher prices. The country’s feminists refer to the phenomenon as the “pink tax,” a term that originated in...