Youth vaping skyrockets as 85% are exposed to e-cig ads, despite global bans

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In a recent study published in the journal Tobacco Induced Diseases, researchers conducted a four-nation-wide cross-sectional online survey to assess youths’ exposure to media-based e-cigarette advertising. Despite World Health Organization (WHO) recommendations and national legislature restricting e-cigarette advertising, study findings revealed that 85% of youth sampled had been exposed to one or more modes of e-cigarette advertising. The study further investigated the association between media exposure and e-cigarette use and found a significant association between these variables. Study: Exposure to e-cigarette advertising and young people’s use of e-cigarettes: A four-country study. Image Credit: Created with the assistance of DALL·E 3...