Morning Update: Nike permanently ends sponsorship of Hockey Canada in wake of sexual-assault scandal


Source: theglobeandmail.com theglobeandmail.com

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Good morning, Nike has permanently ended its sponsorship of Hockey Canada, ending a more than 20-year-long partnership and finalizing an earlier pause of its marketing support, as the organization continues to experience the fallout from a sexual-assault scandal last year. Nike joins Canadian Tire and Sobeys parent company Empire Co. Ltd, both of which already permanently ended their sponsorships. A Globe and Mail investigation last July revealed the existence of a fund that Hockey Canada created using player-registration fees, which was used to settle a $3.55-million lawsuit – from a woman who said she had been sexually assaulted by players...