Behind Apple’s India stores: 60% share of market & China alternative


Source: indianexpress.com indianexpress.com

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“I’M VERY bullish on India,” Apple CEO Tim Cook had said in February after the tech giant posted record quarterly revenues in India. Two months later, the company is making its biggest retail push in India, opening two big stores – in Mumbai’s BKC and in New Delhi’s Saket – next week, with Cook expected to be in the country for the back-to-back launches. The move underlines how the world’s most valuable company is viewing the Indian market. After years of having offered its products through a large reseller network – many of whom are miffed about Apple opening its...