Fast-moving Musk makes very slow progress turning Twitter into “everything app”


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“Buying Twitter is an accelerant to creating X, the everything app,” Twitter CEO Elon Musk said last October, just weeks before assuming control of the platform. In tweets, Musk mused that he “could be wrong,” but he expected that his purchase of Twitter would provide the infrastructure to launch his own super app within the next three to five years. Whether Twitter would become an arm of X or vice versa, Musk planned to leverage Twitter’s millions of daily active US users to launch an irresistibly convenient platform where Americans could go to text, call, pay, shop, bank, and post...