With Twitter in turmoil since Elon Musk’s takeover, questions mount over his vision

Source: theglobeandmail.com theglobeandmail.com

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Those watching Elon Musk have struggled to match his visionary rhetoric with Twitter’s daily tumult.Matt Rourke/The Associated Press The Twitter Rory Capern knew made money in a few main ways. It sold ads. It raised revenue from subscriptions. And it sought to profit from data about its users. But in nearly 50 days under the ownership of Elon Musk, Twitter has lost advertisers, bobbled a subscription offering and laid off marketers previously dedicated to bringing in cash. In this opening act, at least, “the three monetization opportunities for Twitter I’m used to focusing on have all been very strangely managed,”...