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TikTok’s popularity continues to rise, while other social media networks have seen a decline This article by Philip Mai, Toronto Metropolitan University and Anatoliy Gruzd, Toronto Metropolitan University originally appeared on the Conversation and is published here with permission. In September, the Wall Street Journal reported that Instagram is faltering in its bid to keep up with TikTok, the wildly popular Chinese-owned video-sharing app. But it is not just Instagram fretting over TikTok’s meteoric rise — a Google exec raised similar concerns about how TikTok was drawing younger users away from Google’s core services such as Search and Maps. TiKTok’s...
