News Snapshot:
Mindshare Hong Kong has appointed Winston Tai as its head of growth, effective 26 September 2022. In this new role, Tai will be responsible for the agency’s business growth strategy and its implementation to help drive good growth for its people, clients and the community. Previously head of marketing effectiveness at HSBC, Tai led the data-driven marketing performance transformation agenda in 17 markets across Asia-Pacific, and took a central role in the measurement and optimisation framework. Tai brings over 17 years of experience in media and marketing, of which seven years were spent at Mindshare and three at HSBC. Commenting...
