Aldi vows to do ‘whatever it takes’ to keep price advantage


Source: irishtimes.com irishtimes.com

Key Topics in this News Article:

News Snapshot:

Aldi has pledged to do “whatever it takes” to maintain the discounter’s price advantage despite a sharp fall in the group’s profits last year. Photograph: PA The head of Aldi in Ireland and the UK has pledged to do “whatever it takes” to maintain the discounter’s price advantage despite a sharp fall in the group’s profits last year. Giles Hurley, UK and Ireland chief executive, said the growing pressure on consumer incomes meant that “an unprecedented shift in shopping behaviour” was now taking place. “People are being forced to change how they live and how they shop. We are seeing...