Greenpeace: Social media the new battle ground for climate disinformation by brands


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Social media appears to be the new frontier of climate disinformation and deception as two-thirds of oil and gas (72%), auto (60%), and airline (60%) companies use social media to paint a “green innovation” narrative on their businesses. According to a study done by Greenpeace for the European market, this ratio of ‘green-to-dirty’ in each industry’s public communications misrepresents companies’ commitments to decarbonisation. Moreover, approximately one-in-five oil and gas (23%), auto (22%), and airline (15%) company posts feature sports, social causes, or fashion. Calling it a "misdirection", the study says this is to focus the audience’s attention on engaging topics...