Crest advocates importance of daily dental protection with Grey HK


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Crest China has launched a new week-long campaign film in line with 920 "national dental-care day" under the brand platform “Better protection with Crest, better smiles”. The video ad strategically depicts three families of different backgrounds and ages to show how Crest is the enabler of their healthy yet ordinary day-to-day lives. It features a young family of three, a couple, and a family of three generations, each bringing to life the belief that everyone is born with beautiful smiles, but the confidence to smile needs to be encouraged. The video focuses on the smaller and sensitive details such as...