Moxy Hotels celebrates inclusivity with virtual space


Source: marketing-interactive.com marketing-interactive.com

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Moxy Hotels has launched a campaign "Moxy universe, play beyond", which leverages the possibilities of mixed reality into an augmented reality experience in Asia Pacific. Created by Media.Monks China, Tokyo, Korea and Singapore teams, the campaign aims to create a place where people can freely express themselves, create their ideal identity and even multiple identities to connect with other young-at-hearts and create their own experiences. It also echoes the belief embedded in Moxy’s DNA—the desire and space to provide travellers with diverse ways of self-expression and build like-minded communities rooted in celebrating inclusivity. "The new traveller seeks experiences that continue...