The World Games signs deal with Chinese social media giant Weibo before Chengdu 2025


Source: insidethegames.biz insidethegames.biz

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The World Games signs deal with Chinese social media giant Weibo before Chengdu 2025 By Michael Houston Tuesday, 6 September 2022 The International World Games Association (IWGA) has signed an agreement with Chinese social media platform Weibo in the build up to the Chengdu 2025 World Games, the next edition of the event. This was formalised in the run-up to the Birmingham 2022 World Games, promoting the competition to a wider audience.Due to online restrictions, major social media platforms such as Facebook, Twitter, Instagram, Snapchat and YouTube are banned in China.Weibo is the country's second-biggest social media site behind WeChat.Chengdu...