Amazon joins forces with Hangzhou to encourage more Chinese e-commerce merchants to sell in overseas markets


Source: scmp.com scmp.com

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US e-commerce giant Amazon and authorities in the eastern province of Hangzhou, where Alibaba Group Holding is headquartered, have joined forces to encourage more Chinese merchants to sell overseas on the platform, as online merchants look to external markets amid weaker consumer spending at home. Amazon and the Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone on Wednesday jointly launched a new campaign at an industry conference in the city, under which the two parties will look for and help new merchants based there to develop their businesses on Amazon. Through the campaign, Amazon and the Hangzhou pilot zone will select 30...