Can Popular Second-Skin Athleisure Break Past Social Media Backlash In China?


Source: jingdaily.com jingdaily.com

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Between fashion photoshoots and day-in-the-life styling, Weibo blogger @AvaFoo shares with her 3.5 million followers inside looks of her enviably active lifestyle — skateboarding, wake surfing, snowboarding, yoga — as well as the athleisure outfits that come with it. For Ava, an active daily lifestyle is “not an obligation, but rather a source of enjoyment and entertainment.” Though sportswear pieces like yoga clothes, leggings, and sports bras are standard garb for the KOL, she has recently started to incorporate athleisure pieces into everyday outfits; matching leggings or other second-skin items are now popping up in her “outfit of the day”...