E-commerce patterns boost consumption


Source: ce.cn ce.cn

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New consumption patterns are evolving in China's e-commerce sector as social media platforms offer specialized online shopping services to attract more consumers, injecting vitality into the country's online retail sales. Traditionally, buyers would first search for goods and then place orders on online shopping platforms, but social media platforms have brought another way to attract customers. The "interest e-commerce" mode on Douyin, China's short-video and e-commerce platform, has shown the potential to lure prospective buyers with its video and streaming content. With this model, users watching livestream sessions on Douyin may come across videos introducing goods that pique their interest....