China Post hoping to brew up new customer connections with coffee


Source: chinadaily.com.cn chinadaily.com.cn

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Beijing's first Post Coffee store opens on July 24. CHENG GONG/FOR CHINA DAILY Launched by China Post, Beijing's first Post Coffee store opened on July 24 and it soon became a photogenic spot among local coffee enthusiasts and young consumers. The coffee house is decorated in China Post's classic green color scheme and features iconic postal items such as postboxes. In addition to coffee, it offers tea, bread and branded merchandise. "I love the cafe's retro designs and its nice latte," a netizen said on Xiaohongshu, a lifestyle-focused social networking site. Dong Kexin, chief marketing officer of Post Coffee, said...