Douyin, China’s version of TikTok, calls a truce in war on long-form video with iQiyi licensing deal


Source: scmp.com scmp.com

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Douyin, the Chinese version of TikTok known for its 15-second short videos, is snapping up rights to films and television shows through a partnership with iQiyi, China’s answer to Netflix. The deal gives Douyin, which has over 600 million daily active users in China, rights to edit iQiyi’s long-form content into short video clips, according to a statement by Douyin on Tuesday. The move could be seen as a truce in the bitter war between long-form videos, usually professional productions, and shorts, often amateur-generated video clips such as lip-synching performances. The unauthorised re-editing of copyrighted productions was once rampant on...