Amidst The Chinese Mobile Rush, Samsung India Is On Its Way To Create A New $1 Billion Brand


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While the budget smartphone market seems to be dominated by Chinese brands like Xiaomi, Realme, Oppo, Vivo and others, Samsung has continued to be the only non-Chinese consumer electronics giant in India that offers products across all price points. If you go by social media trends, you may think that Samsung is a premium brand and it is unable to compete with its Chinese rivals. But that story is a bit different from reality. In order to tackle the pressure from Chinese brands, Samsung had introduced its M series of Galaxy smartphones in India in 2019. The Galaxy M series...