Is the pre-made food market another sector of opportunity in China?


Source: cgtn.com cgtn.com

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Share Copied In recent years, consumers' consumption behaviors have changeddue tothe COVID-19 pandemic, showing a shift from finished dishes topre-cooked, ready-to-eat, or "pre-fabricated" meals. According to data released by China's Ministry of Commerce, during the 2022 National Online New Year's Festival from January 10 to February 7, semi-prepared dishes were highly popular among consumers, with sales increasing by nearly 46% year-on-year. A self-heating hot pot. /VCG Behind China's thriving pre-made meal market Around the early 1990s, McDonald's, KFC and other fast-food restaurants began to make forays into the Chinese market, establishing processing plants to produce minimally-processed food. In the 2000s,...