News Snapshot:
According to new research, Southeast Asia and Pakistan are emerging as hyper-growing markets for fintech applications. The findings from AppsFlyer’s report ‘State of Finance App Marketing 2022 Southeast Asia & Pakistan,’ were gathered from almost 800 finance apps across markets in Southeast Asia and Pakistan show the total number of installs reaching 689 million in 2021. Following a dip in marketing investment, app marketers are tapping into the market and taking Southeast Asia back into high gear with an ad spend of USD 775 million for Android, said the report. Vietnam’s strong push to bolster its digital infrastructure and Pakistan’s...
