For Singapore’s fashion designers, post-Covid recovery rests on drawing customers from overseas


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The Design Orchard multi-label retail space is an experience like no other along Singapore’s Orchard Road. Unlike other glitzy malls in the country’s prime shopping district full of designer labels as well as popular fast fashion brands, this 2½-storey building focuses exclusively on home-grown independent designs. It recently reopened following a redesign after two years of pandemic-induced restrictions. Among its targets are post-pandemic travellers. Improvements include a more prominent entrance facing a busy pedestrian crossing at the junction of Orchard and Cairnhill Roads to increase its visibility, a dynamic modular layout to allow the store to be reconfigured for activations...