China’s top e-commerce influencer, ‘Lipstick King’ Austin Li Jiaqi, abruptly ends Taobao show in major live-streaming snafu


Source: scmp.com scmp.com

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China’s most popular live-streamer , Austin Li Jiaqi, on Friday abruptly halted his special online show pitching snacks and candies to millions of followers, marking a setback for the top e-commerce influencer’s sales campaign during the midyear 618 shopping festival . Li’s show on Taobao Live, the live-streaming platform for merchants on Alibaba Group Holding ’s Taobao Marketplace , suddenly stopped its feed just past 9pm – the prime time for sales on the mainland – to leave millions of fans watching online clueless about what happened. Alibaba owns the South China Morning Post . He issued a short notice...