'Rubbish bin' Balenciaga trainers that cost $2500 slammed by Chinese consumers who question value of luxury brands, China News AsiaOne

Source: asiaone.com asiaone.com

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Luxury fashion brand Balenciaga was panned by Chinese consumers after it launched a 12,000 yuan (S$2,460) trainers line that looks like they have been fished out from the rubbish dump to promote environmental protection. Balenciaga announced on April 9 that only 100 pairs of these limited edition trainers would be available for its new campaign promotion. There was a separate release of trainers that look a bit less beaten up in March and cost between US$495 and US$625. The shoes went viral on Weibo this week and were widely criticised as being too ugly to be an effective awareness tool...