Desserts from Louis Vuitton, yoga with Dior: Shanghai’s Covid-19 lockdown is not stopping luxury brands from pampering their VIP customers


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What Ms Zhang didn’t expect when Shanghai’s Covid-19 lockdown began was complimentary ready meals and desserts from luxury brands such as Louis Vuitton and Cartier to start arriving the very next day. Brands have been gifting provisions to “very important clients” (VICs) like 24-year-old entrepreneur Zhang since citywide lockdown began on April 1 , closing stores and paralysing online shopping. Though not high-value gifts, the effort to keep in touch has “impressed and surprised us”, said Zhang, who wanted to be identified by surname only. Shanghai has seen some of the strictest coronavirus measures worldwide, with residents forbidden from leaving...