News Snapshot:
This article first appeared in Forum, The Edge Malaysia Weekly, on April 18, 2022 - April 24, 2022. - A + A The digital economy is booming in Southeast Asia. With 350 million digital consumers, the region is set to leapfrog China, having outpaced the country at a growth rate of 1.6 times and becoming the fastest growing digital economy in Asia-Pacific. According to research conducted by Bain & Co and Meta, 78% of consumers in Southeast Asia are now digital consumers, that is, those who have performed a commercial transaction online. At the same time, brands are facing obstacles...
