News Snapshot:
Chinese e-commerce hub Zhejiang has released guidelines for live-streamers to further tighten screening of suppliers and products sold via the popular sales channel, amid a government crackdown on faulty goods and tax evasion. The guidelines were released on Monday to “reduce the risks of live-stream e-commerce sourcing in general and to improve standards across the entire industry,” the Zhejiang Daily reported, citing the Zhejiang E-Commerce Association. According to the new guidelines, live-stream companies should be equipped with dedicated quality management personnel, who are expected to review supplier qualifications, product qualifications and product samples, with an additional review before live-streams. The...
