News Snapshot:
India, Hong Kong, and Vietnam markets are forecast to see double-digit growth this year says dentsu. Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from over 50 markets globally, anticipates US$745 billion will be spent globally. In the Asia-Pacific, dentsu expects ad spend to grow by 5.9%, with digital forecast to increase 9.6% to a share of 61.1% of total APAC advertising spend. “Ad spend in APAC is expected to grow 5.9% in 2022 with India, Hong Kong, and Vietnam seen...
