News Snapshot:
French fashion house Louis Vuitton (LV), a popular luxury brand in China, has found a huge new audience in an unlikely place: Kuaishou Technology, the short video-sharing platform known for its appeal with rural and small-town residents. Live-streamed and playback views of the brand’s autumn/winter 2022 menswear show last Thursday had reached 49 million as of mid-day Monday on the platform, China’s second largest short video app behind Douyin, the domestic version of TikTok that is also owned by ByteDance. Kuaishou users accounted for nearly half of the event’s total viewership, far exceeding views on other internet platforms. The show...
