Mercedes faces social media backlash in China over “racist” advertising


Source: socialmediaasia.com socialmediaasia.com

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Mercedes faces social media backlash in China over “racist” advertising Some Chinese social media have recently targeted Mercedes-Benz over ads that allegedly emphasized the model’s slate eyes. According to a Bloomberg report, the ad was placed on Weibo’s Mercedes-Benz account, but was subsequently removed as a heated debate about portraying Asian-style features by Western companies. Many social media users of Weibo, the Chinese version of Twitter, pointed out that this ad is trying to highlight the headlights of Mercedes cars, trying to compare it to the diagonal eyes of the model. “Makeup for female models looks like diagonal eyes, and...