Mercedes faces social media backlash in China over ‘racist’ advertisement


Source: socialmediaasia.com socialmediaasia.com

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Mercedes faces social media backlash in China over ‘racist’ advertisement A section of the Chinese social media recently targeted Mercedes-Benz over an advertisement that purportedly emphasized on the slating eyes of the model. A Bloomberg report states that the advertisement was posted on the Mercedes-Benz account on Weibo but was later removed as a heated discussion on portrayal of Asian-looking features by western companies. Many social media users on Weibo, the Chinese version of Twitter, pointed to how the said advertisement was trying to highlight the headlight of the Mercedes car by attempting to make a comparison with the model’s...