News Snapshot:
Online shopping has become a way of life in China, accounting for over 36% of total retail sales. While it’s not a new concept to Western apps and brands, the level of sophistication in China is apparent to anyone who knows or invests in the market. Western markets are starting to see glimpses of the Chinese social ecommerce strategy with the recent partnership between TikTok and Shopify. The TikTok Shopping functionality will give marketers yet another avenue to leverage influencers and monetize users on the platform. Many Chinese marketers have seen this as a long time coming for TikTok as...
