Beijing Winter Olympics will serve as NBC's post-Super Bowl LVI show


Source: primetimer.com primetimer.com

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Type keyword(s) to search NBC is trying a different strategy for its post-Super Bowl show since Super Bowl LVI is scheduled to air Feb. 13 -- right in the middle of the Feb. 4-20 Beijing Games. This will mark the first time a network will air the Winter Olympics and the Super Bowl at the same time, so NBC is opting to show viewers more sports after the Big Game. “We have the benefit and the luxury of being right in the middle of the Olympics and we have a commitment to air live Olympics,” said Frances Berwick, chairman, entertainment...