News Snapshot:
[Dentsu Asia Pacific and TikTok partners to offer leading performance & commerce capabilities for brands] [No Comments] Dentsu Asia Pacific and TikTok have announced a regional partnership, kickstarted in SEA, aimed at driving media and commerce excellence for clients. This partnership will enable dentsu clients to leverage TikTok’s strengths as a platform to deliver best in class capabilities across commerce, creativity and creator marketing to drive brand outcomes at scale. A key aspect of the partnership is ‘Test with TikTok’ programme, that brings together leading performance specialists from dentsu and product innovators from TikTok to test several performance and commerce...
