Fashion is changing thanks to the coronavirus pandemic, starting with fashion weeks – expect catwalk shows tailored for social media and an emphasis on experiences

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Alexandre de Betak is feeling optimistic. One could attribute this to him selling a majority stake in Bureau Betak, the world- leading fashion events production business he started in 1990, to The Independents Group – a powerhouse collective that includes the influential luxury communications agency Karla Otto. Bureau Betak has offices all around the world, including Shanghai, and is responsible for some of the world’s most talked-about (and Instagrammed) fashion events. Think that hot pink runway in a lavender field for Jacquemus and Anthony Vaccarello for Saint Laurent’s light-beamed show under the Eiffel Tower (and the pouring rain). In fact,...