Chinese influencers who go to Buddhist temples to gain attention find themselves in crosshairs of online crackdown


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Another category of online influencers has run afoul of Chinese regulators amid the government’s internet clean-up campaign: people who are seen as exploiting Buddhist temples for attention. The influencers , who do not appear to be monks, typically share social media posts showing them performing “Buddhist activities”, such as praying, meditating or practising calligraphy in temples. They are often women dressed to the nines and flashing expensive handbags . Some simply walk into a Buddhist temple and do nothing, but feature a jade bracelet or an Hermes bag in the photos. After gaining enough online attention, they start selling clothes,...