Top three soft drinks trends established post-COVID-19 in Southeast Asia in 2021/22, according to GlobalData


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Southeast Asia is home to more than 655 million consumers contributing around a quarter of total soft drinks consumption in *Asia. However, the COVID-19 pandemic has led to some drastic changes in the region with the manufacturers strategizing to deal with the challenges and the evolving consumer needs, says GlobalData, a leading data and analytics company. Sheryl Gajete, Beverages Analyst at GlobalData, comments on how these emerging trends are set to shape the industry over the coming years: Bring the party back home “Prior to COVID-19, out-of-home soft drinks consumption in Southeast Asia accounted for 26% of the total market,...